![]() You do not need a physical office or a brick-and-mortar store to gain business visibility with Google My Business and get more customers (and keep them coming). In a nutshell, a Google My Business profile is a must-have for every business owner.īut what about start-up owners? What if you run a small business remotely? Do you believe that running a business without a physical office prevents you from enjoying all the benefits of this amazing marketing tool? No, absolutely not. Therefore, Google My Business gives all business owners the chance to attract new customers, connect with already existing customers, see how they are interacting with their businesses, and boost their confidence. Google provides a great search experience, it has a sophisticated algorithm to provide searches with what they are looking for and offers a wide range of innovative products (you can find a list of 15 free Google tools to enhance your marketing strategy here). There are other great search engines (such as Bing – I also suggest you set up Bing Places for Businesses) – But there are some very good reasons as to why Google retains more than 90% of market share. First and foremost, Google My Business is a free marketing tool that is extremely important for your local SEO strategy because it allows you to manage the way your business is displayed on Google Search and Google Maps. Google My Business gives you a great opportunity to increase your visibility on the web – you do not even need a website to begin using it.īut let’s start from the beginning. Therefore, the first step to increasing your business’s visibility is to have an online presence. All businesses (including brick-and-mortar stores) must have a presence online as most purchase decisions start with an online search. When I say ‘people’ I mean both existing customers that might need further information about you and potential customers that don’t use your products or services yet. Google My Business is a valuable marketing tool that lets you show up in search results when people are searching the Internet to find business in their location.
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